Niche Innovations - Guitar Hero

For every starving entrepreneur staying on the pulse of other successful small companies, here is some food for thought:

RedOctane, a small online game rental company in 1999, agreed to publish a new kind of game from developer Harmonix, who had no huge successes prior. Superior execution of an older idea -- a marriage of music, air guitar and video game visuals led to a three game franchise and acquisition by Activision.

One good idea, clever execution and some hard work and deal making behind the scenes has led to 6+ million games sold, even though they retail for double the price of competing titles (guitar included)

Happy Holidays!