What comes first, the concept or the market? Maybe I'm old school, or just naive, but I firmly believe that a solid concept will lead to a more successful business in the long run than a small target market to whom you try to backfit a product or idea.
The other side of that is that if you can conceive a product or service that you yourself would buy, there is a very good chance that you belong to a market that needs it too.
I want my business to be both easily targetable to a variety of niches, so that it is straightforward to get off the ground, but broad enough to appeal to a mass market when it has matured.
Since I believe strongly in living well, eating healthy, being active, and dressing stylishly, I would like my brand to embody those ideals as well.
Since I value premium goods with strong design, comprehensive support and broad warranties, i would like to offer the same in any product I provide.
My question to you is: What do you like most about the companies you buy from?
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An Ivy graduate and management consultant sees if he has what it takes to move from starving to satiated...
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