Part 1: The Concept

What comes first, the concept or the market? Maybe I'm old school, or just naive, but I firmly believe that a solid concept will lead to a more successful business in the long run than a small target market to whom you try to backfit a product or idea.

The other side of that is that if you can conceive a product or service that you yourself would buy, there is a very good chance that you belong to a market that needs it too.

I want my business to be both easily targetable to a variety of niches, so that it is straightforward to get off the ground, but broad enough to appeal to a mass market when it has matured.

Since I believe strongly in living well, eating healthy, being active, and dressing stylishly, I would like my brand to embody those ideals as well.

Since I value premium goods with strong design, comprehensive support and broad warranties, i would like to offer the same in any product I provide.

My question to you is: What do you like most about the companies you buy from?

The First Post

What differentiates the starving entrepreneur from the successful one?

This blog is a bit of an experiment: My readers will either follow along in a reality TV style "The Apprentice" meets "Making the Band" expose on my rise to fame and fortune, or else a documentation of some spectacular flops.

In either case, I hope it helps me think through ideas and collaborate with my readers, and hopefully offer a useful service, as I plan on posting all of my documents, templates and other useful tidbits that starving entrepreneurs like myself can use for their own ventures.

Stay tuned...